Spring/Summer 2012
Lena Criveanu is the newcomer in the group of the Romanian Designers and for the first time this year, part of the Mercedes Benz Fashion Week. Her collection for Spring/Summer 2012, “Moonday”, is inspired by the female body itself, combining elements from traditional Romanian heritage such as shirts worn by the people from the region of Transylvania.
The Fabrics are mainly silk, cotton and jersey, often combined with metal or even artificial materials such as transparent plastic. The designer closely follows the natural line of the female body, mixing cuts from the 20s and the 90s. The shapes are based on the dawn and dewdrops or “passion” drops as the designer calls them herself. The main idea was to use the fabrics in such a way so that hand cutting rather than sewing would produce the designs. The collage of natural and artificial materials create a sense of body sculpting and body painting. Shades of iridescent gold, white, ivory and gray are the main components of her color palette.
The prices vary between 400 and 800 euro. Lena’s target group are 30 to 40 years old, sophisticated women, happy to accept themselves with all their facets, in love with nature and lifestyle.
The Fabrics are mainly silk, cotton and jersey, often combined with metal or even artificial materials such as transparent plastic. The designer closely follows the natural line of the female body, mixing cuts from the 20s and the 90s. The shapes are based on the dawn and dewdrops or “passion” drops as the designer calls them herself. The main idea was to use the fabrics in such a way so that hand cutting rather than sewing would produce the designs. The collage of natural and artificial materials create a sense of body sculpting and body painting. Shades of iridescent gold, white, ivory and gray are the main components of her color palette.
The prices vary between 400 and 800 euro. Lena’s target group are 30 to 40 years old, sophisticated women, happy to accept themselves with all their facets, in love with nature and lifestyle.
Lena Crivenau
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